Anzu, an Israeli adtech startup specializing in integrating advertising in video games has secured $6.5m from three backers, including WPP. A series A funding round reaped funding from from WPP and Axel Springer Digital Ventures, as well as lead investor Bitkraft Esports Ventures.
Strafe has raised $3 million for its esports companion app and betting game. The seed funding comes from Bitkraft Esports Ventures, which has been a prolific investor in the esports market. Designed as an easily accessible central hub for fans, the Stockholm-based Strafe enables users to completely customize their in-app experience based on personal preferences.
Roundhill Investments launches Esports ETF with the support of BITKRAFT Esports Ventures. Tim Maloney, Co-founder and CIO at Roundhill Investments, joined The Final Round to talk the company's new esports ETF: NERD
GoMeta is announcing it has raised $6 million and is launching Koji, a new web app development platform that makes it dramatically faster for developers to build and deploy web apps. Bitkraft led the round, and it believes GoMeta is at the forefront of a new software paradigm that allows games and software to be shared outside the confines of the app stores, which will have a big impact on the mobile games ecosystem in the years to come. San Diego, California-based GoMeta has 11 employees.
Playbrain. Japanese esports events organiser PlayBrain has announced it’s received a $1.9m (£1.4m) seed round led by BITKRAFT Esports Ventures. PlayBrain will use the investment to scale up its team, accelerate growth and help support operation and commercialisation costs of the League of Legends Japan league (LJL). The investment also marks the first major western investment in esports in the Japanese market.