Head of User Acquisition Marketing at DOJO Madness
THE JOB Dojo Madness is looking for a senior specialist in multi-channel user acquisition. As part of the Management team this role is reporting directly to the CEO.
Working closely with brand product management, this role is responsible for bringing new users into the Dojo Madness mobile ecosystem, monitoring the efficiency of acquisition channels, and testing and scaling new channels in order to deliver against campaign objectives, thereby creating maximum impact for single products and the portfolio.
We expect the candidate to have expert knowledge and 3+ years of experience in planning, setting up, testing, controlling and optimizing multi-channel user acquisition campaigns. Best case is that you are coming from a similar role within the entertainment & gaming sector. We are looking for someone who loves eSports as much as we do.
Requirements and Responsibilities
Coordinate all user acquisition efforts and report to TMT
Build up, coordinate and manage a global marketing team
Negotiate and execute cooperation with renowned global partners
Maintain and develop the reporting and tracking structure
Analyse markets and trends to discover innovative methods
Work closely with product owners to achieve outstanding campaign results
A degree in Business / Media / Marketing or a similar field
Profound knowledge of the marketing space across all channels, including influencer (Youtube, Twitch) and performance channels
Previous experience in leading a team
Previous experience in the gaming industry & eSports industry
Strong analytical capabilities
Excellent communication skills in English & German
You are practical, dedicated and independent in your work and a convincing team player
We offer you:
A "get shit done" culture
Self-determined working hours based on goal reaching rather than amount of time spent in the office
Being supported in all your needs, including relocation assistance and language classes for international arrivals
A world class team who loves it when a plan comes together
Multiple gaming rooms, including a VR-room and team gaming sessions
A daily open bar including snacks, soft drinks, beer and liquor and a massage chair
Possibility to work in our office in Berlin or remote, from our 2nd office in Los Angeles
Many different team events like monthly team breakfasts, BBQs, summer boat parties, etc.
We look forward to receiving your application (cover letter, CV, and references) as well as your salary requirements and earliest possible starting date. Please send an e-mail containing this information to: firstname.lastname@example.org