We are excited to play a role in the success of FanAI, a platform that unlocks the value of fan data in order to optimize sponsorship engagement within esports. Recently FanAI announced the closing of a $2.5M round, for a total of $4.5M raised to date. Courtside Ventures and CRCM Ventures led the round with participation from BITKRAFT Esports Ventures and other key players.
As the esports industry grows, data is needed to tap into the fan base. FanAI gives brands the opportunity to optimize their market spend by supplying unique purchase behavior and lifestyle data on their fan base on a granular level. With actionable data unlocked, sponsors can improve their return on investment with targeted sponsorships, rights holders can turn audiences into a monetized asset, and consumers benefit from better segmented content.
The official press release can be found here. Don’t miss the coverage in Venture Beat, Tech Crunch, The Esports Observer, LA Biz Journal, Sport Techie and Esports Insider.